Monday, December 05, 2005

Re-Angling your Press Release for different Media

I went for the first of a two day seminar today (though tomorrow meeting I'm meeting the TC and RC and will have to skip the morning). This was a really interesting session as it teaches you how to put out the news in a way that will catch the attention of the journalists out there. What's interesting is that they also took examples of press releases that the different organisations participating have sent out and dissected out. I was told that we should have lots of photos of cats, cats with celebrities, with children and babies, etc! :)

5 Comments:

Blogger vegancat said...

Sounds like a sensible concept to turn the negative perception of cats with positive portrayals. Maybe cws can start a competition of photos of cats with children and display them in exhibitions all over Singapore?

5/12/05 9:48 PM  
Blogger coboypb said...

Yeah maybe an exhibition to show the life of community cats (with some pictures from the Real Singapore Cat and some new pictures)- scenes of them outdoor alone, with cat feeders, with fosterers, after adoption (with children, new family), etc.

6/12/05 7:06 AM  
Blogger Dawn said...

That's a nice idea - it would be nice to have some people with cats!

6/12/05 9:47 AM  
Blogger vegancat said...

Or perhaps of the most beautiful community cats in your estate! And people will start noticing the cats and the tip ears!

6/12/05 12:19 PM  
Blogger Dawn said...

Yes! Nice idea.

6/12/05 6:19 PM  

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